Xiaomi 12 arrives in Brazil for BRL 9,500 with ‘secret’ technology bank anti-theft app

Xiaomi announced, this Tuesday (10), the arrival of the Xiaomi 12, its top smartphone, in Brazil – the global announcement took place a month ago. The new device has a version of 256GB and 8GB of RAM and a BRL price of 9,499.99.

The company seeks to position itself in the premium segment of smartphones, leaving the company on a par with the bottom line in terms of value – as it’s known.

“Our largest consumer in Brazil is the best mid-range smartphone. It is our flagship and will always be on our radar, we can not get out of this segment – led by the Redmi Note line But with the space we get in this section, the understanding that remains is that we have cheap products. And we do not need that “, explains Thiago Araripe, Xiaomi CEO industry in Brazil.

The company started to invest heavily in the business of it flagship, that is, the top of the line device. “We are working to let the public know that we also have premium quality products. We believe this is our path to future growth”, said the executive director.

The “fight” of the Xiaomi 12 is against the higher standards of Apple and Samsung – the main competitors.

Key features

The device comes in a single version and features a Snapdragon 8 Gen 1 processor, with 5G, 6.28-inch Amoled screen and multi-color technology output, allowing the insertion of 68 billion colors on the screen, according to the company. Wisdom.

The screen refresh rate is 120 Hertz (Hz). “We have used a special feature that allows the smartphone to monitor the status quo required to keep the screen up to date.

For example, when a user is on social media, the update will be 120 Hz, but if it is doing something else that requires less use – such as online games – the update this new one just dropped to 60 Hz. This means using less battery and improving device performance ”, says Araripe.

The Xiaomi 12 comes with a 67 watts (W) charger in the box and 4,500 milliamps (mAh) of battery – to provide a base for comparison, the Mi 11 (the first one at launch) has a 55W charger.

“We are focused on payment solutions. This device has a battery for 24 hours with peace of mind and, in 15 minutes, it charges 50% of the battery “, says Araripe.

The company has invested in refrigeration equipment: there are three layers of protection on the cell phone designed to dissipate heat and keep the smartphone at room temperature, without battery problems. life.

The device has three rear cameras, typically 50MP, one with a 5MP telemacro lens (for zoom) and ultra-large (for macro capture) at 13MP; The front camera is 32 MP.

The cell phone can shoot up to 8K and comes with a new system called ProFocus, which always detects important objects in a picture or video and focuses on them received, without the need to press a button .

Luciano Barbosa, head of Xiaomi’s operations in Brazil, added that the company has been working hard to improve its operations, MIUI, bringing more and more solutions and its capital.

Among them, the administrator refers to the ability to create a type of folder, which is hidden from the main menu, protected with a password added to the business, for example li.

“The power of pinching with the finger opening is a separate function that only works with a password – unlike the one used to activate a cell phone – or biometrics. And the user can choose to open it. We see the need has been at the forefront after many consumers looking for a second device in the face of more and more theft. it interferes with other access barriers, “Barbosa explains.

Compare Xiaomi, Apple and Samsung

View key information on top of the top three brands. Visit:

Xiaomi 12 iPhone 13 Mini iPhone 13 iPhone 13 Pro iPhone 13 Pro Max Galaxy S22 Galaxy S22 + Galaxy S22 Ultra
Price PAB 9,499.99 From BRL 6,599 From BRL 7,599 From BRL 9,499 From BRL 10,499 From BRL 5,999 From BRL 6,999 From BRL 9,499
internal capacity 256 GB do up to 512 GB up to 512 GB up to 1TB up to 1TB Up to 256 GB Up to 256 GB Up to 512 TB
RAM 8 GB do 4 GB do 4 GB do 6 GB do 6 GB do 8 GB do 8 GB do 12 GB do
Drum 4,500 mAh 2,500 mAh 3,265 mAh 3,150 mAh 4,400 mAh 3,700 mAh 4,500 mAh 5,000 mAh
Processor Snapdragon 8 Gen1 (Qualcomm) A15 Bionic Chip (Apple) A15 Bionic Chip (Apple) A15 Bionic Chip (Apple) A15 Bionic Chip (Apple) Snapdragon 8 Gen1 (Qualcomm) Snapdragon 8 Gen1 (Qualcomm) Snapdragon 8 Gen1 (Qualcomm)
Screen 6.28 in (Amoled / DolbyVision display) 5.4 Android (Super Retina XDR Display) 6.1 Android (Super Retina XDR Display) 6.1 in (Super Retina XDR display Android 6.7 (Super Retina XDR with ProMotion) 6.1 in (Full HD + Flat) 6.6 in (Full HD + Flat) 6.8 inches (Edge Quad HD +)
Camera Our 50MP, 5MP and 13MP rear cameras + 32MP front 12MP dual camera + 12MP front camera 12MP dual camera + 12MP front camera We have a 12MP rear camera and a 12MP front camera Three 12MP rear cameras and one 12MP front camera + LiDAR sensor three rear cameras (12MP, 50MP and 10MP) and 10MP front camera three rear cameras (12MP, 50MP and 10MP) and 10MP front camera four rear cameras (12MP, 108MP and two 10MP) and one 40MP front
5g do Yes Yes Yes Yes Yes Yes Yes Yes

Insufficient transmission

The semiconductor problem has had a significant impact on all applications that require chips, and the information technology in the components of their products – including cars and smartphones.

“The lack of implications for planning, the road map of the company, and we need to change the direction during the development of some products launched in the last year “, said Araripe.

“In the case of the Xiaomi 12 everything is fine. The equipment has been distributed, and the raw materials are ready to build more units,” he added.

The chief industry official said that, although the company has already brought more than 600 products to Brazil, there is always a review of the payments. “We look closely at the appropriate carry because there are many situations where the price is higher,” he said.

The company has been operating in Brazil for three years and has seven stores in the country. Since then, it has announced more than 40 smartphones.

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