With NFT of almost R $ 3 million, Nike made its first step in the transition

Named the Nike Dunk Genesis Cryptokicks, the new collection hit the store with 20,000 items

One of Nike’s predictions for the future seems to be the difference. Following the acquisition of RTFKT Studios, the company that “created” virtual shoes in the form of NFTs at the end of last year, the company has now unveiled its first digital sneaker collection.

And what stands out is the cost, which seems out of this world. Or, rather, the metaverse. One of the digital design models, for example, can cost almost R $ 3 million.

Named the Nike Dunk Genesis Cryptokicks, Nike claims that the new product has hit the market with 20,000 items. The model has been sold on the OpenSea market, but it is impossible to find shoes that are not only sold by consumers.

The release of the sneaker runs from Nike into the metaverse. The cheapest virtual sneaker on the platform costs 1.6 ETH (Ether currency units). That equates to close to $ 4,800.

If you would like to upgrade the model, the customer must pay a minimum of US $ 2,500, depending on the additional options selected. One of the sneakers has already been sold at a price of 200 ETH, equivalent to US $ 585 thousand or R $ 2.9 million.

For Nike, selling models of the second market is an interesting market. The company earns 10% of the value of each exchange. OpenSea, which launches its products, consumes 2.5% of the value of sales on its platform. Nike has not said how much it can do from the first sale of NFTs.

At first, NFT owners only had the advantage of using sneakers purchased from Snapchat through filters that work with reality. The expectation, even from the starting price of the tokens, is that Nike will announce another great deal for consumers.

Singer Snoop Dogg, for example, has sold his new songs in the NFT brand and allowed customers to not only enter the system, but also win jewelry, tickets say music and access to private parties “such as, possibly, barbecues in the house.” Snoop Dogg ”, as described in the request.

Nike is following in the footsteps of what has already been led by one of its biggest body competitors in the world. At the end of last year, Adidas raised more than 11,300 ETH, the exchange rate now equals something close to $ 34 million, by selling brands of different clothing in the metaverse .

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