Why celebrities like Neymar, Justin Bieber and Eminem are watching NFTs

  • Experts have heard from E-Investidor assess that this move is different, which requires more space, but that also has a different perspective, because This treasure looks great on time – and the last few months have shown this.
  • When Bored Ape launched in April 2021, each token in the collection was worth 0.08 ETH (around $ 248). Consider only the BAYC # 6633 token, for which Neymar paid 159.99 ETH, the preferred value is 199,887.5%. In the case of BAYC # 5269, in which the Brazilian athlete paid 189.69 ETH, the rate of increase in less than one year was 237,012.5%
  • According to lawyer Dias Carneiro, before investing in NFTs, it is important to clearly understand the nature of the acquisition and what the law allows.

It is not new that NFTs (non-fungible tokens, in Portuguese) have achieved this, but the speed at which these digital devices have become popular worldwide is increasing. In 2021, for example, NFT was named the word of the year by the English dictionary Collings. Although used for many purposes, it is in art, especially photography, that these digital devices have become popular.

Brazilian player Neymar Jr. is one of the most invested in NFTs recently. In this case, they are two pieces from the Bored Ape Yacht Club (BAYC) collection, one of the most popular and valuable in this industry. The implementation, complete of the OpenSea NFTs business platform, costs 349.68 ETH (Ethereum), which is equivalent to US $ 1.1 million.

BAYC is a special organization, which includes other members of the international elite, also holding important images of the monkeys, such as announcer Jimmy Fallon, singer Justin Bieber and rapper. Eminem. According to the written description of OpenSea, Bored Ape also doubles as a Yacht Club membership card, which “only offers membership-only benefits, the first is access to Bathroom, co-graffiti board. ” “.

experts hear from E-Investor Identify that this movement has a difference, which requires a lot of space, but it also has a sense of humor, because this treasure is happy at the moment – and a few months ago point to this.

“The price of these NFTs has gone up a lot because of the problem of exclusion, the demand is growing with the big names buying it. So it ends up being expensive for prices to go up,” he said. explains Alex Buelau, CTO of crypto asset fintech Parfin.

“They have sold, on average, around $ 6,000 every July 2021. Now, the average is around $ 300,000. Neymar himself bought two for around $ 1 million. So, As an investment, the result speaks for itself. It’s a great investment for those who will buy it back for that’s “, completes Buelau.

When Bored Ape launched in April 2021, each token in the collection was worth 0.08 ETH (around $ 248). Consider only the BAYC # 6633 token, for which Neymar paid 159.99 ETH, the preferred value is 199,887.5%. In the case of BAYC # 5269, in which the Brazilian athlete paid 189.69 ETH, the rate increase in less than one year was 237,012.5%.

Marketing is part of being popular

Just as art is gaining momentum in terms of history, culture and, of course, financial value over time, he thinks, in the growing digital world, the same will happen. occurs with NFTs. In this context, the most famous and technologically advanced technologies have become blockchain technologies, the same as those used in cryptocurrencies, such as bitcoin and ethereum.

Therefore, at this early stage, the pioneers of the new world of theater believed that, for some reason, they were marrying the future Picassos, Kahlo, Monet, Dalí, and so on. In terms of the importance of work, work has been promoted. In May last year, a sign titled “Woman Sitting by the Window” by Spanish painter Pablo Picasso sold at a Christie’s auction in New York for $ 103.4 million. The most expensive NFT sale to date is a collage by graphic designer Mike Winkelmann, better known as Beeple, for more than $ 69 million in March 2021.

However, because this market is not yet available and unknown to a portion of the public, the public of this interest may be the result of a marketing strategy. , measuring the capacity heard by the report.

“The most popular collection of NFTs such as the Crypto Punks, or BAYC (Bored Apes Yacht Club) represents the symbol of events and joins the selection committee, as if it were a ticket to a special party.” , for example Alexandre Ludolf, capital director. by QR Asset Management.

The movement of big celebrities such as soccer and NBA players, rappers, among many others, including the use of images of Tokens in their profile pictures, gives a lot of insight. path to NFTs occur, which goes far beyond the image, reports Ludol. .

“This global event has the best ideas, with companies that have developed the best products to feed NFTs to celebrities. But it is important to understand that the world of NFTs is larger than pixelated images which makes more people happy in this market ”, said the director of QR Asset.

Among the opportunities offered by high-tech technologies, such as blockchain, which makes smart contracts possible for NFTs, Ludolf assumes that artists will enter the global market and with lower costs.

“Still, modern theater theaters typically pay up to 50% of the advertising space of the negative audiences, and industry-focused NFTs, such as OpenSea and Rarible, are one way. in a way for artists to reach out more and pay less for it ”, said. Ludolf pointed out that, in addition to the image and meme business, NFTs have been used as a solution in medical, music, streaming, and more.

What are the dangers and precautions?

Marco Jardim, head of blockchain technology at crypto fintech Investtools, compared NFT to a certificate that guarantees ownership of individual files, such as images in JPG format, per person. .

“You can look at blockchain as a digital signature and, in it, there are certifications, including works of art, that you have some rights over that,” Jardim said.

Although the red image can be printed and printed on the shirt, such as the famous image, such as the image of the Mona Lisa, only the holder of the “certificate” will be entitled to the archive – as the Louvre is the master of most art. by Leonardo DaVinci.

Vanessa Pareja Lerner, partner of Dias Carneiro Advogados, notes that NFTs are valuable intellectual property that identifies their history and tracking accuracy, as they are stored in blockchain (cryptocurrency) technology. naus laus zis. “It would be like having a picture, about which we spend almost all of its time on its design and on its chain link until it reaches you,” Lerner said.

According to lawyer Dias Carneiro, before investing in NFTs, it is important to clearly understand the characteristics of the acquisition and what the law allows.

“For example, is the blockchain that NFT gets authorized for this asset easy? Do I get an important and special function or just a restriction (e.g. script together on an album)? NFT by smart contract allows the re-creation of the art or use of the work in some way, or it is simply a collection of objects, Such photos you will display, but you have no creative rights, “he wrote. Lerner.

These precautions help investors avoid headaches, including tax evasion, and make better use of real capital to benefit with this business, always doing. to the mind, of course, the risk arises, like any treasure.

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