If someone told someone at the beginning of the last century that oil companies would not be the largest companies in the world in a hundred years, it would count that is a lunatic. By 2021, only a Saudi company in the top 20 and Exxon Mobile will appear after the Chinese liqueur (made by Kweichow Moutai) and Netflix.
The incident was highlighted by a group called Big Techs. Five leviathans Apple, Microsoft, Amazon, Google and Facebook combined had a market value of $ 9.3 trillion in October. The size of these companies came out even as the New York Times awestruck. An example: Facebook’s capital with its offices and facilities beyond the oil received by Exxon mentioned. If Jeff Bezos went crazy and put 200 million iPhones out of his pocket on Black Friday, he would still be a millionaire.
What if I were to tell you that while these fun reviews can be set in motion, the latest technology is brewing that will put in almost no reviews credibility of the skepticism of large technology companies? And the name does not even seem imposing: Web 3.0.
At first glance it seems more or less like talking about a 5G phone or 8K definition image. Yes, they look great, but what we have today is unbelievable. What does this new version of the Web promise that is most relevant?
Well, for starters, it’s good for us to be clear about what has meant the past and present generations of the internet. The www or global website developed by Tim Berners-Lee makes the computer network feel like even during the Cold War. Most of the attraction is READ content on blogs, websites and portals. We can use Wikipedia as a symbol.
The explosion of the dot-com bubble in the early 2000s escalated to Web 2.0, one of which we live in today. Instead of using content from authoritative sources (such as news and portals), content created by users gets stronger. Newspapers have always asked for public journalism (you know the phrase of the news that people report something happening with pictures from their cell phones?), Though but it does not stick. Platform time has begun.
The concept of the platform is critical and competitive strategies have been updated over time.
There are two mobile phones (iOS and Android), professional network (LinkedIn), personal network (Facebook), single book network (Instagram), network for videos (YouTube), a search engine of all. This content (Google). All American companies. Accident?
China violates this rule, but there, too, the will is paramount. Amazon ads and Alibaba access.
The forthcoming Cold War will be fought by the US and China.
Read the article I wrote about platforms last year.
What these platforms do, in short, is (try to) provide as much performance as possible to avoid distracting you from it, known as wall gardening. They are almost always free because the biggest generation of value they create is the reality of our data marketing campaigns. Basically, it is the same standard static open TV, only hundreds of times sophisticated in being able to perceive the audience.
In the 3rd generation, the website will be distributed. In other words, the walls of the garden of Apple, Google and Facebook will be torn down. Big Techs will not be the custodian of information on the internet. Who will change them? Here’s the thing: they will be managed and maintained by the users themselves.
This is only initially possible with the development of blockchain technology, which looks like digital data with a high level of understanding and difficult to interact with. Think about it now. Whenever someone wants to add a link, at least 50% of users should be aware of the change and then everyone has a copy of the new text. Yes, at first it takes a while. Today that time does not matter.
The architecture of the blockchain makes it possible to decentralize currencies (bitcoins and all coins after). They can be delivered in a decentralized way, as a business should be stopped in place and tracked temporarily, across banks. Its application, however, goes far beyond the financial world.
It is not surprising that Venture Capital ventures have invested heavily in the crypto world and in blockchain companies, creating an important ecosystem that enjoys a wide range of “real business”. . Automakers can find faults in their chains quickly. The insurance and healthcare industry also enjoys consumer information that has their own privacy and integrity.
The ecosystem of blockchain companies, as shown in the figure above, reflects the activities that have been explored, from infrastructure to games, from digital wallets to mining, token generation, payments, security, NFTs and inventory.
Applications created by blockchain – be it social, business, search, music websites – will allow users to interact and engage without people medium that we like to hate. Or will we hate love? In a way, it was the nerds’ vengeance on the garden walls. All the power for the connection of friends, so mostly for using music before the development of the iPod.
In addition to the blockchain, Web3 will thrive with the transformation of intelligent intelligence, which will accelerate the interaction between humans and technology and disrupt the flow of quantum computers. Hlo Siri. Alexa…
Why is this strong?
It may seem utopian, but Web3 is a promise of user support and not a home office. The Transfiguration of Big Brother manages everyone based on 99% of the research facts since Enjoy the new world, where you can not be cheated, stolen or lose money. It is the practice of philosophical-political innovation combined with technology. If in Web 1.0 you read and in 2.0 you read the same WriteWeb3 return the DATA CONTROL for all of us.
Until now Web3 engine has been used to create powerful applications that eliminate the middleman, who has a server with all the data. And I’m not talking about small business. DApps (read tips below) is happening for traffic, chat, real estate, e-commerce, journalism, music, electronics!
For those who have not heard or do not know at all, it is worth doing a small glossary of Web3. Sooner or later we will be used to topics such as:
- Cryptocurrencies – Bitcoin and later Ethereum was the first application developed on the blockchain. They are designed to work like fiat currencies. Gradually they will be accepted as payment.
- Token – any good thing that has a commercial value, such as a product, a contract, a currency, or even a device; Almost anything can be tokenized, benefiting digital representation.
- NFTs – acronym for non-fungible, ie symbol, tokens. It seems as if each coin has a unique pattern that differentiates it and, therefore, makes it unique. NFTs have been used by artists and visual artists and musicians, composers, and more.
- DeFi – means a financial management system, which is made up of cryptocurrencies, tokens, which follow the operation of the financial system always at a fraction of the cost and with great speed. . If 2020 had US $ 10 billion allocated into smart contracts, almost two years later that would have jumped to US $ 100 billion, according to The Economist.
- DAOs – decentralized companies, that is, without a leader or CEOs; it will be a joint venture company where all its employees will be able to vote based on the tokens they hold.
- DApps – a legitimate application that runs on the blockchain and thus predicts the current perception of the internet on file managers. There is a store for these applications, called Dapp Radar.
You can see that we are talking about a world of new content with the ability to change the way we walk, interact with and create content. English newspapers have speculated that DeFi will see him call that right. The musician can interact directly with his audience, without the need for company information. Spotify out, Audius is on. Writers publish their books without publishers. It will be the meeting of the platform with its use.
Web3 promises to improve, streamline, secure the internet so you can benefit from your online time. Could it be by government law (as happened with Standard Oil in the 20th century) or by industry dynamics, Big Techs will melt into DAOs? Of course, there will be various speculation, interest interest, anger analysts. But it seems necessary to prepare for this Web 3.0.
How many times have you heard of your company board meeting and stood up on Web 3.0?
* – About the Author: Omarson Costa is a Class C leader and has worked in Latin America from start-up to Fortune 500 companies in communications, internet, news, entertainment, retail and financial. He has helped improve the operations of ROKU (General Manager) in Brazil and is the Director of Business Development at Netflix. He has worked for major organizations such as Mastercard, Microsoft, Telefónica, Nokia and HP. He is currently the Executive Director of Accenture and a member of the Board of Directors for companies in communications, services, advertising and education, as well as a writer for IstoÉ. Dinheiro, Teletime and SBT Interior. The opinions expressed by the author do not necessarily reflect the opinion of TELETIME.