Vegetable Meat, Web 3.0, ‘Big Tech’ Battle

Global technology promises more for 2022: Waymo (Google) will continue to test it car not driving in many cities in the United States, and Facebook – now Meta – will advance in the construction of the metaversea parallel universe of virtual reality.

Here is a selection of how technology can change the way we live in the coming year.

Food

Meat transplants have become a staple in many homes in America, thanks in part to the ingredients grown by Beyond Meat and Impossible Food, which try to recreate the texture and flavor. of beef and pork.

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As these products improve and their prices fall, demand increases due to environmental concerns: animal husbandry is responsible for 14.5% of greenhouse gas emissions connected to human resources, according to UN data. .

The global meat-based meat market is expected to reach $ 35 billion by 2027, up from $ 13.5 billion by 2020, thanks in part to expansion beyond the United States, according to the report. Reported by Research and Industry.

“2022 will be the end of the diet of plant-based proteins,” said David Bchiri, president of American consultant Fabernovel. “Products are good and mature. They will become something”.

WEB 3.0

The first phase of the Internet saw the creation of websites and blogs, which allowed the emergence of companies such as Yahoo !, eBay and Amazon.

Then came the name Web 2.0, a behavior from chat and users creating content on platforms such as Facebook and YouTube.

These platforms “earn money (through advertising) and manage it,” notes Benedict Evans, an independent consultant specializing in Silicon Valley.

In the event that Web 3.0 comes along, “users, developers and developers will have a stake and vote … They can choose to change” the platform as well as sharing. work, Evans said in a podcast.

Exchange of this type can be done thanks to blockchain technology, which software runs on thousands or millions of computers.

Until now, blockchain has allowed the emergence of cryptocurrencies such as bitcoin and, more recently, specialized digital devices such as digital or non-fungible tokens (NFT).

“We talk a lot about financial management, but I think in 2022 we will see a lot of local consumption coming into everyday life,” Bchiri said.

As major currencies such as bitcoin reached record highs in 2021, all of a sudden people jumped into the game, including models released in Miami and New York.

Miami has raised more than $ 20 million from its cryptocurrency, developed through a partnership with CityCoins, which opens up a unique design process for cities looking for other ways to raise money. New York began a similar adventure in November.

But these technologies have a major impact on the environment, due to the large power requirements of computers and data storage, blockchain interconnects.

KNOW THAT ‘BIG TECH’

The data for ransomware attacks and leaks in 2021 looks set to continue into 2022.

Cyber ​​extortion invades the victim’s network, encrypts their data, and in order to decrypt it needs a ransom that is usually paid in cryptocurrencies.

Many factors support the diversification, including the rise of cryptocurrencies, victims willing to pay, and police issues in arresting protesters.

Cybersecurity company SonicWall wrote in October: “With 495 million ransomware attacks recorded by the company so far this year, 2021 will be the most expensive and dangerous year on record. “

“As I think about 2022, the most important thing for me and my colleagues is still ransomware. It only works,” said Sandra Joyce, vice president and chief intellectual officer. international cybersecurity firm Mandiant.

It is difficult to say that 2022 will be the year big tech companies will be affected by the new rules, but a series of regulatory and legal threats, launched in 2021, will leads to a major battle.

The U.S. Federal Bureau of Investigation’s lawsuit against Facebook poses a serious threat to social media, even though the court has dropped the issue. times.

It is possible that further lawsuits and federal investigations will occur, possibly even if the new rules are passed, due to the impact of data showing that Facebook executives know that their platform can wreak havoc.

Some critics say the company’s biggest push for the metaverse project is trying to shift its focus after years of criticism.

Apple, for its part, ruled itself in 2021 when a U.S. court ruled that Epic Games, the creator of Fornite, failed to claim that the maker of the iPhone was independent. was legal, although he had asked the juice company to relinquish control. across your app store, the Apple Store. Both parties requested.

The new rules may appear for the first time in the European Union as the organization pushes for new rules such as the Digital Services Act, which will create stricter scrutiny than negative or inaccurate terms. code on platforms such as Facebook.

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