TV Globo Invests in Joint Ventures with Advertisers and Strategic Agencies – TELA VIVA News


Date 06/22/2022 20:17

TV Globo invests in co-creation with advertisers and strategic motion companies

The success of the opera “Amor de Mãe” starring Dona Lurdes, performed by Regina Casé, returns in an unprecedented motion collaboration between Globo, DM9 and BV. For the primary time, an undisclosed puppet actress was the girl who posted a photograph in a branding marketing campaign. This can be the primary revolutionary mission to be launched for the reason that company’s re-launch in the market. Advertise Brazil and the world. The marketing campaign has been broadcast reside on tv and on social media since June 13.

Completely personalized actions contain the participation of various Globo groups, working collectively with company consultants and advertisers. Among them, writer Manuela Dias assures that the characters’ speeches actually check with the universe of the novel. The “Amor de Mãe” costume persona and management staff to convey Dona Lourdes as followers know her. In addition, Globo’s enterprise staff works with BV and DM9 to know how motion speaks to the model’s enterprise technique. View:

“For a while now now we have been investing in co-creation with advertisers and strategic operations companies. We consider that is one of the simplest ways to develop a content material mission that’s able to combining relevance and potential. Of the mixing of Globo property with communications and enterprise. Strategies of our enterprise companions. Partnerships which can be able to using our characters in campaigns, however broader with extra alternatives by benefiting from screens and All the platforms that Globo opens, ”stated Viviane Ribeiro, Senior Product Manager of Advertising Products on the Dramaturgy in Globo in an unique interview with TELA VIVA.

Globo has beforehand labored with companies and manufacturers to create campaigns, such because the case of Fiat with the characters Vivi Guedes from “A Dona do Pedaço” and TIM with Ryan from “Amor de Mãe”, in which the work was additionally a collaboration. One too. This time, the novelty is in using characters from the sequel, the sequel, the sequel, the sequel, the sequel. No longer in the air.

Viviane Ribeiro says publishers are open to discussing proposals to search out with brokers and advertisers the perfect content material options for model technique.


“Undoubtedly, the chance that the model advantages from the relevance and robustness of our characters’ involvement, at all times taking care to adapt Globo storytelling to the advertiser’s technique, is useful. Great of this type of marketing campaign. “, Highlights Viviane. “This is a key to the success of a mission just like the one we’re engaged on with Banco BV and DM9, for instance. He defined that constructing relationships with customers is predicated on the prevailing emotional connection between the characters and the Brazilian.

“In addition to receiving marketing campaign proposals, we’re open to discussing these proposals, at all times searching for partnerships with companies and advertisers to search out the perfect content material options for the model’s enterprise technique.” “We in the marketing strategy are at all times searching for a mixture of relevance and engagement, as already acknowledged, with the aim of every marketing campaign.” Finally, she emphasizes: “This work essentially includes listening to the adequacy of the storytelling. One technique to make the top consequence related for the model and primarily for the buyer.”

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