The artist creates NFT works that can not be refined in the physical world

Daniel Arsham has exhibited his sculptures, paintings and experiments in galleries and museums around the world. He has dabbled in architecture and fashion, directing films and collaborating with artists and names such as Pharrell Williams, Dior, Pokémon and Porsche.

In addition, he is the creative director of the Cleveland Cavaliers of the US National Basketball League (or NBA).

Given many of its famous works, many professional engineers only use the concept of deploying graphics from non-fungible tokens (or NFTs) when they know it is coming. can do something completely different with the brand – something he can not do with his work. body.

“Just the idea that it can do something digitally – it’s not interesting enough for me to say, ‘Oh, I want to be a part of this,” Arsham said. decryption. “Every time I get into a new business, I want to make sure it provides me and my audience with something that is impossible. [de ser proporcionado] in another medium. “

It was introduced to the NFTs in 2019 by brothers Tyler and Cameron Winklevoss, co-founders of crypto exchange Gemini, when they visited the New York studio artist.

The Twins acquired the Nifty Gateway market and tried to get key actors to hold on to the new medium – the process later described as “battle climbing.”

Arsham heard about CryptoPunks, Ethereum profile images being useful, and decided to connect NFTs to the body of art – but nothing made sense right away.

However, one of the twins said something that stuck in Arsham’s mind: He could create art that gradually changed over time.

“For the next few months, I was thinking about this idea: What can I really do with this?” the artist said.


In the future, this inspiration leads to “Eroding and Reforming”, the digital sculpture that Arsham created at the Nifty Gateway in 2021.

Each 3D animation depicts a sculpture – a bust, body, or car – that slowly wears and bursts over time before returning to its original form. Works also change according to the times of the real world.

Currently, he is bringing together the content of his old NFT work, developed by Ethereum, for the final release of the “Eroding and Performing” series on Nifty Gateway, which will be sold out in April 30th, with 30 new movies emerging from Hollywood blockbusters.

And there is a special benefit for collectors who complete the process.

Arsham’s main ambition

As with some of his body art exhibits, Arsham’s NFT works to combine classical elements with themes of fun and pop culture.

He also plays with the idea of ​​time in ways that his body does not function, with tasks that change or evolve over time – the length of a day, for example, or the length of a movie.

The special film is the record of four works that make the final eye of Arsham’s series.

Everyone describes the train from popular movies, making a variety of digital devices, walking through different stages. Each NFT has a circuit breaker for two vehicles and background information (such as towers) before it can be rebuilt.

Image by a new artist NFTs (Image: Daniel Arsham)

In an NFT mix, DeLorean from the Back to the Future story — who re-imagines the body in a form that degrades — has been cast into digital rock and has been found Sailing over the red dust of Mars.

Another NFT feature shows the BMW E-30, from the movie “Wall Street: Power and Greed” (1997), kicking dust throughout the month.

Other works show the Ferrari 250 GT California, from the movie “Hello to Life” (1986), in the woods, and the 1968 Ford Mustang GT, from the movie “Bullitt” (1968) ), in a narrow city in the rain. .

Arleham says it’s a big “challenge” to watch and move when creating unique texts and moving into nonsense.

“When you see a car cinematically moving through space, much of what you mean by feeling depends on the thoughts and things like that,” he explains. “But these cars are like sculptures. They look like they were made of stone […]. It was really fun. “

Arsham with his deLorean deformity (Photo: Daniel Arsham)

Arsham says that while some people may think of NFTs as simple, the product of art – just like many of the video profile pictures on the market – this video has proved that it took him a long time to solve all the little problems. come with it. have in mind.

“Creating these works was as difficult for me as creating a complete show, like so many transitions that I had to go for the best,” he said. decryption.

“The way light hits this, the speed … The truth is the way dust falls on the moon – they are all about being able to hear them.”

Architecting the metaverse

The final sale will complete the set of ten “Eroding and Reforming” series NFTs on the Nifty Gateway. Also useful for high-end writers: the income from the 11th round of work is only distributed to those who complete the collection.

Arsham says the extra work is yet to be completed, but it will be “something special” and it “unites all together in ways that I do not believe people have. [perdem por esperar]”.

In the future, it will be a “snapshot” (enter the state of the blockchain at a special block height) of the wallet holder to determine who will receive the wages, but far enough in advance fans can try to fill the void. As they go, get more NFTs on the secondary market.

In addition to its initial NFT operations, Arsham will continue to integrate with NFTs and the wide Web 3 industry.

He considered building his own private server (such as Discord) to start his community of digital writers, but he was also excited about the potential of building for future metaverse – mostly due to his experience with architecture.

“I’m beginning to see things that do not follow gravity, measure the difference, and circumstances can work in ways that do not comply with the laws of the world,” Arsham explained. describes formation in the metaverse. “I think a lot of it could be very good.”

In the physical world, Arsham finds ways to bring digital touch to his physical work. For 2023, it plans to hold a large museum, where it plans to display complete works of “Eroding and Reforming” digital sculptures, and is still thinking about how to make for its next NFT image conversation, probably from two planes.

“I believe in the future [obras] There may be many things that we interact with them, in the center of the metaverse or, perhaps, in the physical environment – how they return to the physical world , “Arsham said.

* Translated by Daniela Pereira into Nascimento with permission from

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