Online decision makers like Apple have a point

Gatekeepers like strong technology companies have a bad reputation for managing online events. But they do not necessarily qualify for heating.

One of the joys of the digital age is that people do not need permission from powerful sources. Designers of tuxedo cat can set up an online store and do not have to persuade a big store to store their products. People who see the plane land in an emergency or are at war can share their experiences in the media instead of waiting for the media to tell their stories.

People do not have to win over writers, magazines or Hollywood leaders to entertain us. They can reach us directly.

I regularly point out on On Tech that the power of this person over the guard is only half the truth. Yes, anyone can write an app, make a new product, create a song or share information, but the only way to reach people is through Google, Apple, Amazon, Facebook, Spotify and other functions. Former owners of information, products and entertainment may have lost their power, but in their place have gained new digital viewers.

It’s unbelievable, in a way, and it’s a reason that technology experts have made “web3,” a broad term for future internet thinking that people are more controlled and creative.

Today, however, I came to admire the guards. That does not mean that web3 is a worthless idea or that we should bring back the old Hollywood norms that determine where an actor or writer can work and where it is. shunned.

But it is also really useful when trusted professionals make decisions. Probably a factor as to why they’re doing so poorly.

Apple says which apps you can download from your iPhone and check every line of software code in them. Apple is an unapologetic gatekeeper app. And while I have written before that the disadvantages of this approach will now outweigh the benefits, we must acknowledge the advantages that come from the organization choosing to remove apps that it believes promote bad attitude, bad attitude, good communication skills. or try to steal our money.

Similarly, it would be great to have a selection of thousands of barbecue grills on Amazon or elsewhere online. But sometimes it can be a service for our local Home Depot to prepare our best options.

Add: Home Depot may not sell your counterfeit or dangerous jewelry. And if he does, he will be right. Amazon would not, if the jewelry sold by the independent merchants selling on Amazon look like it was a retailer.

I love being able to hear messages directly from politicians and officials on Twitter and walk through zillion points of viewing news coverage. Where else can I learn Russian military truck tires directly from someone with firsthand experience?

But it is also important when journalists carefully review the information and tell us what is important. (Would not agree with this journalist on the cost of journalism.)

Lucas Shaw, Bloomberg’s entertainment news columnist, recently wrote about what he said the 3-about-the-wrong website is about going wrong in support of musicians or other the artist to connect directly with the fans without any distinction such as streaming service and recording. He wrote that “Most musicians, actors, writers, filmmakers and creative people enjoy the support of an organization with expertise,” he wrote. “It makes their lives easier.”

A good list or agent can help a musician or performer, and a knowledgeable publisher will identify groups to announce information about a new name. . Gatekeepers pay for their skills, but they can add more than they carry.

This is not universally true. Some caregivers are ignorant or weak, and some creative people do not want all these distractions. But for others, helping, not doing everything on their own, can be a blessing.

There are some things that are not good for viewers, whether they are older than the media and Walmart or young people like Apple and YouTube.

Maybe they made a stupid decision. They take away our choices and destroy the freedom and income of people who make fun movies, books or cat tuxedos. Maybe web3 will end up powering up a couple of decision makers, or maybe it will combine the powerhouse of all the technology that has been around for years.

I hope we do not throw away the essentials of caregivers, however, even if we rethink them.


  • Elon Musk is following some Twitter friends: Several companies, investors and wealthy individuals, including Oracle founder, Larry Ellison, and cryptocurrency exchange Binance, have pledged about $ 7 billion for Elon Musk’s acquisition on Twitter, according to colleague Lauren Hirsch announced. They will become part of the owners of Twitter, and the cash will reduce the size of the loans that Musk needs to help fund the $ 44 billion acquisition.

    Add to Musk: My colleagues John Eligon and Lynsey Chutel share a background from Musk’s childhood in apartheid-era South Africa.

  • When cybercriminals disrupt the school: Bloomberg News reports on the charges against schools of anti-ransomware, which involved hackers shutting down a school computer and data until they paid. Lincoln College in Illinois has accused ransomware attacks and drop enrollment related to the virus in its decision to close next week.

  • YouTube videos tailored to your kids: My colleague David Segal writes about the company after “CoComelon” and other fun kids online and data-driven ways – including devices called the Distractatron – that lead executives used to assess children’s participation.

1984, Keanu Reeves holds a Canadian television broadcast of the teddy bear conference. It’s very good. (Yes, it is real. CBC dig this out of his files in 2020.) Thanks to my colleague Erin McCann for sharing the video.


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