Nike will challenge NFTs and Metaverse with virtual sneakers

Many people have not yet heard of Metaverse, until Facebook announced the renaming of Metaverse. However, the fact is that it is an area that already has a lot of demand and investment, but it seems that now only big companies are starting to look at this new market. .

To understand what the Metaverse is, just remember the Second Life game, in which we can think of the beginnings of Metaverse, or other Sims, but online and in the virtual world almost never. Therefore, we are not surprised that Nike has started to make strong bets in this segment, most likely to sell its own sneakers in the virtual world.

In October, Nike applied for a business listing as part of its plans to sell sneakers and virtual clothing, according to CNBC. Now, sportswear and footwear giants have received an initiative called RTFKT (pronounced “artefact”) that will help the company speed up its “digital transformation”. RTFKT was developed in the early 2020s and since then it’s differentiated itself for designing and developing what it calls “metaverse-ready sneakers and collection” – all digital devices pay great attention to today, just a reminder of Fortnite’s success in this area.


The market for virtual devices has grown and is expected to continue as we move towards the transition, the vision of a future for the internet that people can engage in. virtual world with avatars. To that end, Nike seems to have big plans for RTFKT and its team, who will join the company. John Donahoe, President and CEO of Nike, said: “We are looking for a capable team of designers with a real name and connectivity. Our goal is to invest in RTFKT brand, operating and expanding its new and innovative community, and continuing Nike digital technology. ” twitterthe starter says it “will continue [sua] brands, innovations, products and communities with Nike capabilities and technology. “

To understand the success that RTFKT already has, earlier this year it partnered with 18-year-old artist Fewocious to create three NFT sneakers for US $ 3,000, US $ 5,000 and US $ 10,000, and in just seven minutes more than 600 people bought it. personal virtual pair of sneakers, in agreement that generated a total of 3.1 million dollars.

RTFKT also announced its first avatar, called CloneX, in collaboration with Japanese artist Takashi Murakami, which he considers ‘his most wanted work’, as it is the first step towards becoming an avatar. in the Metaverse.

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