Nike’s first collection of sneakers in the NFTs category for metaverse use moved more than BRL 53 million (3,700 ETH) a week after its release.
Up to now, the highest price that everyone has been willing to pay to wear their avatar with digital sneakers by “RTFKT x Nike Dunk Genesis CRYPTOKICKS” collection is 45 ETH, approximately R $ 645,000 at price today.
Products from RTFKT x Nike Dunk Genesis CRYPTOKICKS collection. Source: OpenSea
Data costs will increase further, as products from the retail sector are selling up to 200 ETH – the equivalent of approximately R $ 2.9 million.
Currently, the starting price of NFT from “RTFKT x Nike Dunk Genesis CRYPTOKICKS” list is 2 ETH (approximately R $ 28,000). That is, Nike shoes used in the metaverse are 100 times more or less than the real shoes that can be used every day.
Sneakers in the collection can be improved with new color combinations and accessories by purchasing NFTs from the collection. By combining the original NFT with NFT through the “RTFKT SKIN VIAL: EVO X” collection, users get products that are rare, far-sighted, and thus more cost-effective.
The “RTFKT SKIN VIAL: EVO X” skins start at 1 ETH (approximately BRL 14,400), but some products from the collection have been sold for a higher price than NFT sneakers from the original brand. The most expensive of them is currently sold for 666,666 ETH (approximately BRL 9.5 million). However, the highest bid for the product mentioned so far is 0.645 ETH – approximately BRL 9,262.
The collection, inspired by Nike’s classic Dunk model, was developed by RTFKT Studios, a company dedicated to creating collectibles with a focus on the metaverse derived from sporting goods. big football in December last year.
To date, the fashion industry has been one of the most successful in the transition to a virtual environment, managing to create value through products dedicated to improving the quality of avatars – digital people that people think are in the metaverse.
At the beginning of the year, the fashion week that brought together the big couture names was held in the metaverse Decentraland (MANA). Although it is not a success in terms of information or even in terms of entertainment, it has acknowledged the enormous potential that needs to be explored in new virtual spaces by companies in industry.
In Brazil, actor Cauã Reymond has become a consultant to men wearing Aramis clothing and promoting hybrid shirts to be used both in the real world and in exchange. . Sold in the form of NFTs, 25 units of products costing R $ 2,500 sell out in less than 72 hours, as reported by Cointelegraph Brasil.
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