The metaverse, the next possible cause of the transformation of our digital experience, has already begun to move from writing to reality. However, in a place of digitalized community like cinema, where the inhabitants are locked and controlled by machines with intelligence, we will have a virtual space where people have freedom, desire and freedom to be able to communicate as if it were. they live in the universe.
They will be sharing 3D platforms, in which we can walk in an immersive digital environment, in the form of avatars, working, buying, selling, socializing and eating, in know the format etc. have never been seen before. The process will represent a happy competition for businesses in all branches, especially retailers, which must provide the best, least, most experienced and all the potential of the physical purchase, beyond the needs of consumers and create a relationship that is only possible. in an immersive environment.
Consumers, who have been influencing the behavior of e-commerce in times of segregation of relationships when it comes to transmission, will appreciate this unique perspective. purchase body parts without leaving home. Thus, it is important to bring to the platform all new products related to the construction of an attractive environment for consumption.
It is true to know that participation in the metaverse will transcend the simple game or changes of the website, the gaming environment and even the office. An interaction of new images will be important, potentially beneficial to the consumer. More than ever, in addition to all the technical skills of manufacturers, knowledge of customer needs, changes in the product market and information about the characteristics of product marketing will be innovative and engaging to help customers with positive benefits.
Major retailers and suppliers, such as pharmacies and supermarkets, need to have a deeper understanding of the development and implementation of new processes. For this reason, it is necessary to answer some questions first, in order to improve the metaverse: What kind of world do you want consumers to enter? Do you need security to build a physical store how customers benefit? This is the key to not losing connections and attracting new customers; need to create communities? It is important to understand that these groups will retain customers, increase the average price of the order or simply attract customers,
Stores on the metaverse will have an unprecedented opportunity to enter and see products in a way that has never been done before. For example: in the furniture store on the new platform, consumers will clearly see what their bedroom or living room will look like if they buy some items. You can sit on the couch and know for sure that everything fits together. That is, you can meet physical devices in the virtual world, whether re-creating representations of your backyard, house, car or body, to the previous experience before paper box, bed, art, clothing or car accessories.
Retailers need to make it easy for people to understand and configure their Web 3.0 presence. They need to think about how they can connect digital and physical phones. If necessary, it is recommended to expand digital experience to services where customers can establish connections with other groups and interactions, including stakeholders.
The metaverse, rather than the new sales, marketing and engagement channel, will allow consumers to interact with the brand, no matter where they are. It will be a transformative business, with a lucrative opportunity for companies, especially those pioneering virtual reality interventions.
* About the Author – Fernando Gambôa is the director of consumer and retailer of KPMG and Pietro Moschetta is the director of eating and selling KPMG.