Melissa debuts in the NFT universe with 6 models of virtual shoes

As far as Melissa is concerned, the NFT will not be a “reunion” last month. The Brazilian brand has recently been presented in the metaverse, with sandals and shoes in a non-fungible token version. There are six models divided into four categories: rare, epic, mystical and legendary.

Come see it!

Giphy / Melissa / Share

LUB boom of NFTs appeared in early 2021, and since then, fashion models have tried to jump ahead to explore the potential of the metaverse. In Brazil, the novelty is still in its infancy and, with this event, Melissa shows that she is passionate about the attitude of the new consumer.

The target chose Flox, Stellar, Beach Slide, Flip Flop Free and Possession models to kick-start this virtual application mode. Each shoe has the limitations of NFTs available, all designed and certified by one percent technology start-ups. blockchain in Latin America.

The figure with the naked face with five patterns of Melissa shoes, also colored.  The announcement features shoes that have become NFTs and are available for purchase in the metaverse.
Melissa has selected five classic models from the mission to present in the metaverse

Painting with a painting by the name Melissa.  The paper contains two sections of paper describing what NFTs are, non-fungible tokens are, and how they work.
In launching the new version, the shoe label was concerned with introducing Brazilian consumers to the world of non-fungible tokens.

Melissa brand plastic sandals with iridescent finish.  The design is called Possession and Memories of Melissas which was completed in 1990. The shoes are in gradient color.
Each Melissa model has a unique set of NFTs available
Innovations and benefits

Paulo Pedó, director of the brand, explains that Melissa has joined Bergamotta Labs, the Grendene innovation system, to develop the project. The goal is to “use technology as a tool for imaginative interaction between the brand and its fans”.

As the public is not yet 100% compliant with the metaverse, the company has developed many real benefits to attract consumers to NFTs. In addition to discount coupons, those who purchase “virtual sandals” will be eligible for special body kits and visits to Melissa Edge.

The announcement announces Melissa shoes that have been converted to NFT.  Above, the Stellar model, in lilac color and with glitter elements, and the text that describes the benefits that consumers will get when buying crypto assets.
Melissa is one of the first Brazilian fashion brands to venture into the metaverse

The announcement announces Melissa shoes that have been converted to NFT.  Above, Flip Flor model, in pink and with glitter quotes, and text that describes the benefits that consumers will receive when purchasing crypto assets.
In order to appeal to NFT customers, the company will also offer “real-life” benefits such as lower prices and access to specialized products.

The announcement announces Melissa shoes that have been converted to NFT.  Above, the model Flox, in iridescent gray and with glitter elements, and the text that describes the benefits that consumers will receive when buying crypto assets.
Melissa believes that the expansion of products to the metaverse will strengthen customer relationships

Melissa sandals from the models are available in yellow, lilac and orange.  Their material is transparent, translucent, in solid color.  They were all set aside next to a retail store.
The Brazilian Melissa was established in 1979 and now in more than 70 countries

Black woman with long hair pictures for the outdoors.  It holds a mirror around it, showing the blue sky and white clouds.  She was wearing a light blue shirt, a colorful body and Melissa white, blue and purple sandals.
The label is one of the most popular in the footwear industry and has strong partnerships with brands such as Karl Lagerfeld and Vivienne Westwood.

Melissa brand translucent lilac sandals on a red background
To enter the NFT market, Melissa opted for 6 classic models
Services

Melissa’s NFTs are now available for purchase from the start official website. Payments can be made by PIX or credit card and, in the future, the idea is that they will become a valuable alternative to other cryptoassets.


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Collaboration with Carina Benedetti

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