As far as Melissa is concerned, the NFT will not be a “reunion” last month. The Brazilian brand has recently been presented in the metaverse, with sandals and shoes in a non-fungible token version. There are six models divided into four categories: rare, epic, mystical and legendary.
Come see it!
LUB boom of NFTs appeared in early 2021, and since then, fashion models have tried to jump ahead to explore the potential of the metaverse. In Brazil, the novelty is still in its infancy and, with this event, Melissa shows that she is passionate about the attitude of the new consumer.
The target chose Flox, Stellar, Beach Slide, Flip Flop Free and Possession models to kick-start this virtual application mode. Each shoe has the limitations of NFTs available, all designed and certified by one percent technology start-ups. blockchain in Latin America.
Innovations and benefits
Paulo Pedó, director of the brand, explains that Melissa has joined Bergamotta Labs, the Grendene innovation system, to develop the project. The goal is to “use technology as a tool for imaginative interaction between the brand and its fans”.
As the public is not yet 100% compliant with the metaverse, the company has developed many real benefits to attract consumers to NFTs. In addition to discount coupons, those who purchase “virtual sandals” will be eligible for special body kits and visits to Melissa Edge.
Melissa’s NFTs are now available for purchase from the start official website. Payments can be made by PIX or credit card and, in the future, the idea is that they will become a valuable alternative to other cryptoassets.
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Collaboration with Carina Benedetti