Meet the pioneering women web 3.0 with avatars, metaverses and crypto collections – Vogue

Web 3.0 Pathfinders (Image: Ana Paula Loureiro, personal archive)

Mariana The Hawk (Photo: Ana Paula Loureiro, personal archive)

Mariana The Hawk
“I have always loved fashion, but I find it a global threat, far from me,” said the 26-year-old from Rio de Janeiro, who grew up in a culture. gamer. While studying visual communication at PUC-Rio, he realized that he could not be different from his passion. In 2019, she spent three summers at Central Saint Martins, London, and, at the outset, bought a sewing machine.

Web 3.0 Pathfinders (Image: Ana Paula Loureiro, personal archive)

Mariana The Hawk (Photo: Ana Paula Loureiro, personal archive)

In the midst of the process, he opened his eyes to the explosion of digital fashion with the emergence of brands such as Fabricant and fabric modeling and simulation software. user-friendly. Playing with applications such as CLO and Blender, it managed to, at first, create superb products, which could not exist in the real world. The sewing machine is finished on the right. Today, Mariana also produces avatars, and her digital clothing and filters are sold at shops Hic et Nunc. “I’ve been dealing with digital fashion because of its functionality. It’s a simulacrum that you can not complete to create your own”, said the designer, who, last month, was released crypto currency collection at Brazil Immersive Fashion Week.

Web 3.0 Pathfinders (Image: Ana Paula Loureiro, personal archive)

Vitória Cribb (Photo: Ana Paula Loureiro, personal archive)

Cribb wins
When he began studying the design of the UERJ, in 2015, the curiosity of this 25-year-old carioca always turned to digital. It starts with researching artists and movements such as glitch art (beauty using electronic error) and, after that, took a look at the internet tutorials to learn in-person tutorials on how to create avatars and 3D objects. “The beginning of my production was in the setting of an experiment that young people went through, without much integration. I posted everything on Instagram as well, as I was building Trending in the 3D process, I was able to find a place for my metaverse position, ”he said. Last year, he was invited to create a more realistic face for Spectacles, Snapchat’s augmented reality glasses, a function that makes another invitation, this time to join the team of developers of filters social network. It was also in 2020 that Vitória became the avatar of the English singer Mahalia and, with the organization of virtual mannequin Mutantboard, created the model-avatar Ôti. “It’s important to do. “Sometimes we think we do not know enough, but the truth is that we never know who has the eye of our work”, he said.

Web 3.0 Pathfinders (Image: Ana Paula Loureiro, personal archive)

Ana Constantino (Photo: Ana Paula Loureiro, personal archive)

Ana Constantino
Before the spread, Ana Constantino had never heard of the change. Together with the creative artist Jon Morris, with whom he co-founded Windmill Factory, the 39-year-old carioca, based in New York since 2009, has created a stable work that creates projects in the real world “is The Wedge, a huge slide with space for aerial performances, the sentiment of the 2009 Burning Man. Similar services, at the beginning of the transmission were created nowhere, a virtual environment that integrated video with 3D space and already had Google and New York City as users.

Web 3.0 Pathfinders (Image: Ana Paula Loureiro, personal archive)

Ana Constantino (Photo: Ana Paula Loureiro, personal archive)

“We need a place with a strong sky where people can crash, discover new things together, divide into groups. Cultural development happens like this”, explains Ana, who was Graduated in ESPM advertising and marketing. That is why in the settings set in Nowhere (image) there is no avatar, the voice increases or decreases according to the distance of the person and you do not see yourself, only others – will laugh like in real life.

Web 3.0 Pathfinders (Image: Ana Paula Loureiro, personal archive)

Adriana Hoppenbrouwer (Photo: Ana Paula Loureiro, personal archive)

Adriana Hoppenbrouwer
“The world is changing and I must be a part of this change”, thought the 47-year-old carioca in 1990, as he was making his first steps in his career in London. , during internet and cell phone. phone boom.

Web 3.0 Pathfinders (Image: Ana Paula Loureiro, personal archive)

Adriana Hoppenbrouwer (Photo: Ana Paula Loureiro, personal archive)

After 20 years in companies such as Orange Mobile and Nike crossing the gap between brands, technology and products, Adriana feels the power of climate change again. He said that “the global economy does not recognize all the potential of technology because it avoids risk and expects to return in the short term,” he said.

Web 3.0 Pathfinders (Image: Ana Paula Loureiro, personal archive)

Adriana Hoppenbrouwer (Photo: Ana Paula Loureiro, personal archive)

He was involved in starting a business that led to improvements in it blockchain and in 3D technology. In 2019, it became a joint venture of Fabricant (pictured), label used inside digicouture That same year sold the first digital clothing inside blockchain for $ 9,500 – Today, iridescent clothing is worth nearly $ 200,000!

Web 3.0 Pathfinders (Image: Ana Paula Loureiro, personal archive)

Adriana Hoppenbrouwer (Photo: Ana Paula Loureiro, personal archive)

Recently, the brand launched The Fabricant Studio, a platform as well shops in which anyone can become a designer. “Today, the metaverse has more naked avatars than clothes! They do too.

Web 3.0 Pathfinders (Image: Ana Paula Loureiro, personal archive)

Adriana Hoppenbrouwer (Photo: Ana Paula Loureiro, personal archive)

Our name alone can not change this situation. Fabricant Studio is a way to support the digital fashion industry. “

Web 3.0 Pathfinders (Image: Ana Paula Loureiro, personal archive)

Juliana de Matos (Photo: Ana Paula Loureiro, personal archive)

Juliana de Matos
Prior to developing avatars and continuing the latest for Nike, Uma and Alok, the 34-year-old from Minas made international connections and sought employment in the industry and business for the company. , until he decides to change the course radically. The definition? Instagram itself, which gives repost of one of your photos. “I get 20,000 people a night and get a lot of ideas to film advertising campaigns”, says Juliana, who, along with the production of the story, includes the production of the film. into its case. In 2018, his career was transformed from writing and teaching. Gaia President, a short film that uses 3D animation to tell the story of the intellectual genius who became the president of Brazil – the character of the film became the protagonist of TDTalk, talk about the potential of intellectuals representing all citizens, examine it. .. Technology has become part of her DNA that Juliana learned to model in 3D. The result can be seen in the clip “Moradia de Deus”, by indigenous rapper KunumiMC, where he performed and performed. “I use technology to create a utopian world and point out, not shame, dystopia.”

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