Meet the Brazilians who led Metaverse Fashion Week, from Decentraland


Giovanna Graziosi Casimiro: “Decentraland is a virtual world of blockchain distribution and managed by its users”

Launched in February 2020 as a platform that allows players to interact, create, sell and buy products. cryptocurrency sister, the decentral and star, in March of this year, at Metaverse Fashion Week, the virtual show that brought together more than 30 kinds of luxury. The platform event brought together names such as Dolce & Gabanna, Tommy Hilfiger, Eternal 21 and Paco Rabanne, among others, on Fashion Street, where it went on sale in November last year. for the equivalent of US $ 2.5 million for the Metaverse Group, really. The company specializes in virtual landscapes.

Producer and responsible for the show, Brazilian Giovanna Graziosi Casimiro spoke to Forbes Brazil refers to the bottom-the-scenes of the project and the opportunities surrounding the concept, including the intersection of the metaverse and Web3. Decentraland has also strengthened ties with Brazilian brands such as Outback, which sponsored the wedding of Brazilian designer Rita Wu of Decentraland, and Housi, a unique in-house platform. “There is an opportunity for brands to expand themselves beyond the physical realm. In addition, for the first time, consumers are able to create products in conjunction with brand change processes. be creative in something really conversational ”, Gigi talks about the potential of the metaverse.

Read more: Parade in the metaverse featuring Dolce & Gabanna, Tommy Hilfiger and Paco Rabanne

From school to the metaverse

“I started my career in 2009 in art and technology, as well as theoretical-practical research in the areas of multimedia installations and XR at UFSM. During this time I developed work with digital design, stamping for fashion, AR and design. Gradually, I got deep into the design and management of work in this field, and later completed my master’s degree in Art and Technology. , I taught as a professor of bachelor’s degree in Digital Design at Senac Santo Amaro, in São Paulo. Then I started my doctorate in Open Source and open source technology at FAUUSPP, and many VR and AR projects around the world.Since 2016 I have evolved into the XR developer, including multidisciplinary experiences, including physical computing, IoT, Android configurations city ​​and council for activities related to lu b virtual world and detail. The world loves me because I have always loved the game, the sharing, the mystery and the challenge, and I think being able to recreate the truth is dangerous. The idea of ​​rebuilding the world around us in a mixed way has always fascinated me, and perhaps my childhood of sci-fi movies also contributed to that. “


Metaverse Fashion Week brought together some of the luxury brands in March at Decentraland

After all, what is Decentraland?

“Decentraland is a virtual world of blockchain distribution and managed by its users. Therefore, it is a platform that allows development and access to the real world. we are inside the website and also the desktop, which serves as a platform for creating communities, relationships, descriptions and games. Most importantly, we consider the Decentraland experiment a relationship that could point to the future of media. “

Metaverse Fashion Week

“I have always loved fashion and haute couture, and I have worked differently with jobs related to technology and fashion. But when I started at Decentraland I was thinking a lot about how I could participate. with more in the fashion industry, and finally the project was given to me by my creative director.It is a gift of life, which has brought together many of my specially.As for the experience, it is intense from the point of view of manufacturing.We have all three months of product development, design brief, design areas and It’s been a challenge for a while, but the event with more than 70 brands was a success and brought together 108,000 users on the platform for 4 days and 60,000 in a dedicated area of fashion areas.We have created 2 large areas, one for luxury, one for kh dog and digital models and the futuristic catwalk for the show. “

Relationship with brand

“There is an opportunity for brands to expand themselves beyond the physical space. In addition, for the first time, consumers can create products in conjunction with the product, change the process. standardize ideas into something really interactive and more useful. I find in Web3 an opportunity for designers to expand their descriptions, explore new aesthetics, play their products and invite consumers to interact with the first person in the world created for them.It is an opportunity for brands to develop a sense of engagement and provide unique experience to their customers. Our relationship with the brand is interesting, as it is a mixture of metaverse techniques and production.All of these have been accomplished with 3D design by the user in the community, strengthen creative business. “

Read more: Decentraland and UNXD set up theater in the metaverse

Avatar and personal presentation

“The idea of ​​being able to present your identity as an avatar is another important factor in establishing who we are and our online presence of the future. We are always open to helping brands business has been on the platform, and that is Decentraland’s mission: to become a hub for manufacturers, including product developers. Therefore, there are two options for products. Business access site: contact the existing developers of the platform, self-develop their own experience or contact Decentraland cooperation team and we will help to identify the goal for developers in the ecosystem and finding the right place for their activation. “



Decentraland is a representation of real life similar to The Sims game where players can interact, create, sell and purchase cryptocurrency Mana

Web3 and Blockchain

“These two themes are connected because they are the result of a long process of developing technology and relationships. The so-called metaverse is the result of advances that have been made. Started in the 1980s, and today can be used for everyone, just like XR technology. It is important to remember that the concept of decentralized autonomous organizations is strong blockchain and vice versa, as smart contracts can be used and protect the decisions of the community, which are not damaged after the vote. This makes the decision legal and protected. block while holding their values.Another theory is that Web3 puts one side of the virtual space created in real time with the blockchain, allowing the world to interact with one another (collaboration ) and real business, outside of a unique sport v Exchange, creative marketing and blockchain have become an extension of the global body and I see NFTs as access keys that carry their own value associated with past experience. In addition, NFTs will lead to greater functionality than just action, rewards, VIP entry, event identification. “


The platform also allows businesses and other participants to participate

Metaverse in perspective

“For me the metaverse is the continuation of our physical world, as part of the explanation we create for reality. It is the part that allows us to create an additional layer of reality, the I believe that the metaverse will get off the screens soon, and will achieve its goal of subverting reality as we seeing and unleashing the creativity of the communities around us.I personally want to see communities grow and the industry prosper; I want to see NFTs on my living room wall and my virtual wardrobe together with my body.I believe that the metaverse is a tool of equality and financial division of many people, and the development of world culture.So, the metaverse is a mixture of social, political and economic am shared, which allows the use of the internet from person to person. “

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