In 1878, four decades after the founding of the jewelry company Tiffany & Co. in New York, Charles Lewis Tiffany would receive one of the most intriguing diamonds in the world: a 287-carat yellow stone was discovered in the Kimberly mine. South. Africa .. Cut by his trusted South Diamond expert George Frederic Kunz (surname he kunzite baptism) to 128.54 carat 82 facet version, the iconic Tiffany Diamond will become famous. The world in 1961 when it was used by Audrey Hepburn in public photography for the film. Luxury dolls. In 2019, it made history again, this time on Lady Gaga’s lap, the night the singer was nominated for an Oscar for Best Actress for A star was born Priceless (if it’s for sale, it is believed to be at least $ 30 million) it is probably the most expensive piece of jewelry ever worn at an Academy Awards.
Installed since 2012 on the smallest necklace currently worn by Gaga (previously it was the centerpiece of Audrey’s necklace signed by Jean Schlumberger and the protagonist of Bird on a Rock brooch), the Tiffany Diamond is among Stones and fragments that are visible and colorful in the exhibition Vision & Virtue. The show opens at the Saatchi Gallery in London from June 10. “In celebration of Tiffany’s 150th anniversary in the city, we would like to bring this exhibition to the British audience to show our presence and influence in London and the United Kingdom. We look forward to creating new forms and experiences in different cities to retell Tiffany in the years to come, ”said Alexandre Arnault in an interview with Magazine.
The son of Bernard Arnault (President and CEO of LVMH) Alexandre has left the position of Rimowa, which has been upgraded to become Executive Vice President of Product and Communications at Tiffany & Co. After the American jewelry company was acquired by LVMH in January 2021.
There are a total of more than 400 items from the brand’s archives that will be on display in London until August 19, including Empire Diamond, the perfect 80-carat oval diamond that last year featured in the most expensive jewelry. Unprecedented for sale by Tiffany (undisclosed price, estimated at over $ 20 million). The show is divided into seven rooms, including a section on the legacy of founder Charles Lewis Tiffany; Created by two of the most famous collaborators, Jean Schlumberger and Elsa Peretti; Blue Book Annual High Jewelry Collection; And the brand’s relationship with wedding rings and engagement rings – it was Tiffany who was responsible for creating the 6-claw solitaire we have as a reference to today, which began in 1886.
As deserved, Luxury dolls Gets its wings with the rights to the original screenplay used by Audrey (“full of notes, short storytelling, behind-the-scenes content and insights from the filming” given to Arnault) Givenchy color dress Immortal Black by the actress in the film and the Oscar for Best Song received for “Moon River”. “These are some of my favorite pieces from the show when they took me back to our About Love campaign with Beyoncé and Jay-Z and their intentional reference to this famous movie,” he said. “He said, recalling the campaign performed by the couple. A rare work from Basquiat that shut down the internet last year – in which Beyoncé wore the Tiffany Diamond, the fourth woman in history to wear it and the first black woman.
In addition to celebrating Tiffany’s history and traditions as a supplier of some of the world’s most fascinating jewelry and stones, the show at Saatchi is also committed to showcasing how the brand can connect with generations. Next. “Vision & Virtue is not just an exhibition of artifacts from our past, but a representation of who we are today and our vision for the future. She shows that innovation is sustainable in Tiffany. As our design continues to evolve as we engage artists, filmmakers, collaborators and pioneers of new forms of self-expression, everything we do is anchored in creativity. It should be noted that under the command of LVMH, the expansion of the US jewelry store saw a large presence in Europe and Asia (today more than a third of the stores are located in the United States).
Since its inception by the team, the brand has undergone some great improvements, including a well-drawn campaign (“It’s not your mom’s tiffany.”Joked a slogan) social media proficiency (his own April Fools joke when he joked that the new Tiffany box would be yellow) and partnerships with artists (like bronze statues by ethnic people). American Daniel Arsham, who reinterpreted the box). New product categories and plans for the store are also included in the project. But getting to know LVMH a lot more has yet to come, and the potential for honest Tiffany expansion really exists. “I think anyone who visits the exhibition will understand why Tiffany is so attractive to LVMH. In addition to creating the greatest jewelry collection in its nearly 200-year history, the brand is more than just a product, it is a cultural symbol, ”concludes Alexandre Arnault.