· First automaker enters NFT joint venture, Hyundai Motor expands its community at unprecedented speeds, with 100,000 Discord members gathered in one week, sold out all ‘Hyundai x Meta Kongz’ NFTs
· The company will announce 10,000 Ethereum-based metamobility NFTs on its official website on May 9th and 10th
· Action using the “Revelation” method, showing the first beautiful pictures and then the real pictures of the NFT “Shooting Star”
· Through the sale of “Shooting Star” NFTs, Hyundai Motor will create a unique position for NFT in its “Metamobility Edge”
Hyundai Company will be launching its first special collection of Metamobility NFTs (non-fungible tokens) available, called “Shooting Star”, from its official NFT website on May 9th and 10th .
The “Shooting Star” continued to power generation on April 18, when Hyundai Motor announced that it would become the first automaker to build the global NFT community. The buzz created in the NFT market led to their first offering, the limited-edition ‘Hyundai x Meta Kongz’ NFTs, all sold out shortly after release.
For its NFT community, Hyundai Motor has announced the launch of social media platform Discord and Twitter, as well as a legal website since May 2nd to create online communities. The company gained 127,000 members on Discord and attracted 86,000 users on Twitter.
Hyundai Motor operates 24/7 communication and handles a wide range of events for its NFT communities. Members joined in, posting their own memes and fan art. For the so-called “free listings”, the list of licensed specialists or early entrants, about 700,000 people gathered to buy NFTs from Hyundai.
On May 9th and 10th, Hyundai Motor will sell 10,000 official “Shooting Star” NFTs, according to the Ethereum network, on its NFT website. The company chose the Ethereum platform because of its reliability and plans to upgrade its minting system (certification of NFT by blockchain) in a stable way this year. Pre-sales for free shoppers who win the NFT community event hosted by Hyundai Motor will be on May 9, followed by sales on May 10 (see website) to know more).
Sales of the NFT shooting star will follow the latest ‘Hyundai x Meta Kongz’ movie, which ends with the gorilla character ‘Kongz’ finding the star shooting stuck in the car’s air wiper system Hyundai Pony car. Through this sale, Hyundai Motor will develop a complete NFT project under the concept of its “metamobility edge”.
Hyundai Motor’s Metability NFTs use the “Programmed Revelation” method, showing first and foremost images of real and personal images of NFTs. In other words, 10,000 generic “Shooting Star” NFT images will turn into special Metamobility NFTs, in various forms, by the end of May.
“Starting with our ‘Shooting Star’ NFTs, we are expanding Hyundai brand experience into the ‘Metamobility universe’, creating a unique opportunity for members of our NFT community to join in the fun, said Thomas Schemera, Global CMO and Head of Hyundai. Motor Customer Experience Division. “We plan to introduce more NFTs based on the concept of ‘Metamobility Edge’ and present more benefits to members, to expand the community going forward. We invite everyone to become one part of our experiments. “
Hyundai recently introduced its “Metamobility” concept.
Aiming to be a pioneer in the integration of metaverse and smart devices, Hyundai Motor unveiled to the public earlier this year at CES 2022 in Las Vegas its vision of Metamobility. At the time, automakers were explaining how, through concept, the role of mobility would be extended to virtual reality (VR), ultimately allowing the same people to overcome the physical limitations of movement in time and space. The idea goes beyond seeing of how robots, for example, can become the middle ground between the real world and the virtual space, allowing humans to, in the metaverse, change focus.
About Hyundai Motor Company
Founded in 1967, Hyundai Motor Company offers a wide range of vehicles and mobility services available in more than 200 countries. Employing approximately 120,000 employees worldwide, Hyundai sold more than 4.4 million vehicles in 2019. The company continues to improve its product line with vehicles that help shape the future. better by providing new solutions to the problems of current mobility. Through this process, Hyundai seeks to apply its vision of “Progress for Humanity” with smart solutions that connect people and provide quality opportunities for its customers.