High technology focuses on the benefits and richness of our data, but Web 3.0 can change that – ocpoca Negócios

Internet web network (Image: SVSStudioArt / www.freepik.com)

(Image: SVSStudioArt / www.freepik.com)

Last year, Letters, Amazon, Meta (Facebook), Apple and Microsoft ended the year together worth US $ 11 trillion – just given the scale, this amount accounts for 12% of global GDP. answer. Numbers are superlatives. But the most important is the growth, seven times in a decade. If you do not belong to this category, you are fooling yourself, because it happens to your record. Someone said “if the service is free, you are a business”.

Zillions of personal materials are the raw material. From browsing the history of the browser to simple purchases or research on social networks – every step is enough to create, for example, advertising campaigns, and therefore profitable. good for the advertiser, according to the user profile. In addition to the fall into ethical issues, the practice has led to legal controversies that include a long-standing controversy: privacy.

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Only from a business point of view, large technology focuses on the financial and economic benefits of using our data, but we do not receive a portion of the returns. And history shows that human beings, sooner or later, end up fighting against the status quo when the equation has passed the equation.

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In the same way that guillotine marked the end of French absolutism, and the hammer and cold fight against the Russian monarchy at the beginning of the last century, this time there was a more subtle will but equal energy movement through the use of technology. The silent revolution, which shows the dissatisfaction of the new generation with the way the world is happening today and how much power is in the hands of the big tools.

Web 3.0 reflects the shift from the distribution of power from large corporations to developers and developers, which gives users greater freedom and privacy. Today the data is on Amazon, Google or Microsoft servers. In Web 3.0, data is visualized as data and can be stored in multiple locations simultaneously – encountering large data volumes of high-tech technology.

Through direct interaction between users, there is no need for intermediaries to monitor, manage and filter your data in the interaction. Thus, applications run through blockchains, peer-to-peer networks (data sharing without the need for a central server) and dapps, or decentralized, open applications that work independently. and independence. .

It is true that this new update of Web 3.0 will bring problems, especially related to legal, administrative and investigative issues. This is especially true with the increase in cybercrime in Brazil and globally – last year alone, there were more than 4 million scams in the country, according to data by Serasa Experian, up 16.8% beyond 2020. This conference is so. reflected that, earlier this year, data protection laws were promulgated in the country.

However, Web 3.0 seems to have been completed online in its current form. The past year has seen a surge in growth in the total cost of digital televisions (TVL) on the digital exchange (DEXs) of the digital cryptocurrency market. At Curve, TVL increased from US $ 1.4 billion to US $ 16.2 billion in January and December last year.

It is true that the new thinking, collaboration and integration that has driven Web 3.0 can confront different tastes and big problems. However, the emergence of globalization is in no way irreversible, with supporters opposed to the source of power. History is a cycle, and if they do not want to break up like many organizations and institutions in the past, those in power must learn to teach. For the future there will be more experience, more independence, independence and decentralized.

*Thomas Srougi he was the founder and chairman of the board of directors of dr.consulta. He holds Masters in Public Policy from the University of Chicago Harris School of Public Law, MBA from the University of Chicago Booth School of Business, GMP from Harvard Business School and is a Kauffman Fellow.


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