For Canelo-Bivol, DAZN Pivots for Pay-Per-View

LAS VEGAS – At their final press conference on Thursday, Saul Álvarez, better known as Canelo, glared at Dmitry Bivol, who had been pictured before.

On Saturday’s bout at the T-Mobile Arena, Álvarez, the undefeated world champion at 168 pounds, will jump to a 175-pound class in a race against Bivol. The matchup has delighted avid boxing fans wondering what’s 5-foot-8 Álvarez skill and strength will translate into a heavier class against the 6-foot Bivol. And there were attendees Álvarez, a native of Guadalajara, Mexico, talking about the card fight the weekend after Cinco de Mayo.

The event will stream to DAZN, the service that just signed Álvarez for two fights. Except, DAZN users will have to pay an extra $ 60 for the Saturday card. Unlisted people will be charged $ 80 for the fight, which comes with a one-month registration.

DAZN is offering Saturday-fight card-based pay-per-view, in a major exchange of ideas for the company that has launched itself as the sports-centric version of Netflix, where Users will pay a monthly fee to access the company all the loan terms. When DAZN began its baseball career in 2018, its then-CEO, James Rushton, called it a pay-as-you-go model.

The pivot for pay-per-view shows to DAZN critics and competitors that the true financial of high-end boxing has hit streaming services like Álvarez uppercut.

Stephen Espinoza, president of Showtime Sports, said: “Calling for the ultimate pay-per-view is a good business angle, but the reality is very different,” said Stephen Espinoza. Espinoza, president of Showtime Sports. “They don’t have the packaging to have similar customers.”

But Joe Markowski, DAZN’s managing director, called the move a “pay-per-view” response to the changing economy.

Markowski said: “It’s not a case that we can not count on,” he said. “Against the fans, we have to make decisions like this sometimes.”

When it was released, DAZN entered the boxing venue with two major players. First, it has signed an eight-year, $ 1 billion contract with Matchroom Sports, to provide a stable product of competitive advantage that will enable consumers to decide to sign up. He then announced a $ 365 million deal with the Golden Boy, Álvarez’s sponsor, who would send 11 of his ventures to the streaming service, making it the biggest bid of the season. the favorite of DAZN platform.

DAZN had hoped that the deal would end the third round between Álvarez and Gennady Golovkin, who were also involved in streaming services. The first two Álvarez-Golovkin bouts totaling 2.4 million pay-per-view purchases, a huge number in the game of 300,000 considered a success.

But since the blockbuster deal, Álvarez’s relationship with the Golden Boy fizzled in a series of lawsuits. As a free-agent, Álvarez has battled a number of matches under Matchroom and DAZN, one of 73,126 spectators heading to the AT&T Stadium in Arlington, Texas.

Last November, Álvarez jumped into Showtime and smashed the Caleb Plant to win the undisputed super-middleweight title and write a reported $ 40 million payout. These big responsibilities led to Álvarez’s return to pay for a conspiracy, not to mention the platform, said Matchroom director Eddie Hearn.

“It is impossible for Canelo Álvarez to fight as part of a small bill without hemorrhaging millions and millions of dollars,” Hearn said. “Times are changing. Things change. The market has changed. If you want to do Canelo fight, this is what you must do. “

There is no team-sports analogue for boxing’s pay-per-view model. The NFL did not release the Super Bowl after the paywall, and Netflix did not pay extra for the new season of “Ozark.” But the registration, the sponsors and the fees do not generate enough revenue to support the eight figure Álvarez’s orders.

Espinoza expresses its views on pay-per-view as a public service, funded by fighting fans.

Álvarez, 31, has signed a bid of 800,000 pay-per-view purchases for the November campaign in which he demolished the plant, he thinks there will be a tougher race on Saturday. no. In his first fight on light heavyweight, the winner over Sergey Kovalev in November 2019, Álvarez, who stood 5-foot-8, needed more adjustments for the 6-foot -high Kovalev size. Bivol shows Kovalev height, but is a good tactical boxer, with a long, good-time jab that could affect Álvarez.

“He was a heavyweight, and one of the best in the division. A good fighter,” Álvarez said in an interview with Zoom. the winner has no dispute of 175, either. “

Bivol, who is undefeated in 19 pro fights, also enters Saturday’s bout with soft confidence.

“I believe in me,” Bivol said at a news conference. “I’ve been traveling a long way for this time, and now I have to do my job.”

Boxing aficionados will see the rivalry of the beautiful models, but selling the fight to a wider audience still depends on Álvarez star power. His $ 15 million guarantee is part of his pre-payment for the crop competition, but also shows that Álvarez expects a storm when he gets his income from payments money once.

After Katie Taylor and Amanda Serrano drew 1.5 million viewers to their major DAZN event a week ago, Markowski wants a good sale for Álvarez and Bivol.

Markowski said: “We have a goal to strike.” We will track Saturday and the day to follow. “

The evolving industry has changed the meaning of payment one-watch success. In 2015, the long-awaited bout of Floyd Mayweather and Manny Pacquiao drew 4.6 million; Before that, every fighter daily drew more than 1 million pay-per-view purchases. But Mayweather and Pacquiao are famous stars. For most other headliners, Espinoza says, 100,000 purchases are premium, and 300,000 is impressive.

Espinoza and Markowski both say that pay-per-view is best used as an extra time for work, lest the media be discouraged or criticize consumers by paying a premium. for insufficient circumstances.

“However, when we pay the filet mignon price, we send the contents of the filet mignon, so I think it’s fine,” Espinoza said. “The problem is when you charge the filet mignon and send the ground beef.”

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